EVALUATING FDI SUSTAINABILITY IN THE ARABIAN GULF NOWADAYS

Evaluating FDI sustainability in the Arabian Gulf nowadays

Evaluating FDI sustainability in the Arabian Gulf nowadays

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While the Middle East turns into a more attractive destination for FDI, comprehending the investment risks is increasingly important.



Recent scientific studies on risks associated with foreign direct investments in the MENA region offer fresh insights, trying to bridge the gap in empirical knowledge about the danger perceptions and management methods of Western multinational corporations active extensively in the region. For example, research project involving a few major international businesses in the GCC countries unveiled some fascinating findings. It suggested that the risks associated with foreign investments are even more complex than simply political or exchange rate risks. Cultural risks are perceived as more essential than political, economic, or financial risks based on survey data . Additionally, the study discovered that while elements of Arab culture strongly influence the business environment, many foreign businesses struggle to adjust to regional customs and routines. This difficulty in adapting is really a danger dimension that requires further investigation and a big change in exactly how multinational corporations operate in the region.

Focusing on adjusting to regional culture is essential not sufficient for successful integration. Integration is a loosely defined concept involving several things, such as for example appreciating local values, comprehending decision-making styles beyond a restricted transactional business viewpoint, and looking into societal norms that influence business practices. In GCC countries, successful business affairs are more than just transactional interactions. What affects employee motivation and job satisfaction differ significantly across countries. Thus, to truly integrate your business in the Middle East a couple of things are expected. Firstly, a corporate mindset change in risk management beyond monetary risk management tools, as consultants and attorneys such as Salem Al Kait and Ammar Haykal in Ras Al Khaimah would likely suggest. Secondly, techniques which can be effectively implemented on the ground to convert this new approach into practice.

Although political instability appears to take over news coverage on the Middle East, in recent times, the region—and particularly the Arabian Gulf—has seen a steady boost in international direct investment (FDI). The Middle East and Arab Gulf markets have become increasingly appealing for FDI. However, the existing research on how multinational corporations perceive area specific risks is scarce and often lacks depth, a fact lawyers and risk experts like Louise Flanagan in Ras Al Khaimah may likely be familiar with. Studies on risks related to FDI in the region tend to overstate and predominantly concentrate on political risks, such as government instability or policy modifications that may influence investments. But lately research has begun to shed a light on a a vital yet often overlooked aspect, namely the effects of cultural facets regarding the sustainability of foreign investments in the Arab Gulf. Indeed, a number of studies expose that lots of companies and their management teams dramatically disregard the impact of cultural differences, mainly due to a lack of comprehension of these social variables.

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